{"id":1507,"date":"2019-09-17T10:46:46","date_gmt":"2019-09-17T08:46:46","guid":{"rendered":"http:\/\/www.signalfestival.com\/aktuality\/vizual-signal-festivalu-2019\/"},"modified":"2023-04-02T21:30:39","modified_gmt":"2023-04-02T19:30:39","slug":"vizual-signal-festivalu-2019","status":"publish","type":"post","link":"https:\/\/www.signalfestival.com\/aktuality\/vizual-signal-festivalu-2019\/","title":{"rendered":"Vizu\u00e1l Signal Festivalu 2019"},"content":{"rendered":"<p><em>V minul\u00e9m t\u00fddnu jsme spustili na\u0161\u00ed outdoorovou kampa\u0148 v&nbsp;ulic\u00edch Prahy. Pravd\u011bpodobn\u011b jste zaznamenali i&nbsp;na\u0161\u00ed online kampa\u0148, pro kterou vznikla i&nbsp;ofici\u00e1ln\u00ed zn\u011blka spole\u010dn\u011b se s\u00e9ri\u00ed fotografi\u00ed. Kdo za leto\u0161n\u00edm vizu\u00e1lem stoj\u00ed? Jak\u00e1 byla hlavn\u00ed idea? A&nbsp;jak takov\u00e1 tvorba vizu\u00e1lu vypad\u00e1? Pronikn\u011bte do taj\u016f na\u0161eho vizu\u00e1lu s&nbsp;n\u00e1mi.<\/em><\/p>\n<h4>AUTOR<\/h4>\n<p>Tvorby vizu\u00e1lu se i&nbsp;letos chopilo studio <a href=\"https:\/\/oficina.design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Oficina<\/strong><\/a><strong>. <\/strong>Toto kreativn\u00ed studio pat\u0159\u00ed mezi pr\u016fkopn\u00edky \u010desk\u00e9ho motion designu. Pohybuje se na hranici grafick\u00e9ho designu, animace, digit\u00e1ln\u00edho videa, ale i&nbsp;komplexn\u00ed interaktivn\u00ed instalace. Studio je tak\u00e9 po\u0159adatelem uzn\u00e1van\u00e9ho motion design festivalu <a href=\"https:\/\/mouvo.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mouvo<\/a>. V&nbsp;posledn\u00ed dob\u011b se studio v\u011bnuje interaktivn\u00edmu designu, kter\u00fd m\u016f\u017eete zn\u00e1t nap\u0159\u00edklad z&nbsp;v\u00fdstav v&nbsp;unik\u00e1tn\u00edm prostoru pra\u017esk\u00e9ho CAMPu.<\/p>\n<h4>INSPIRACE A\u00a0MOTIV<\/h4>\n<p>Hlavn\u00ed t\u00e9ma leto\u0161n\u00edho ro\u010dn\u00edku\u200a\u2014\u200a<strong>revoluce\u200a<\/strong>\u2014\u200ase samoz\u0159ejm\u011b odr\u00e1\u017e\u00ed i&nbsp;ve vizu\u00e1lu. <strong>Revolu\u010dn\u00ed gesto<\/strong>~<strong>spont\u00e1nn\u00ed pohyb<\/strong>~<strong>heslo nast\u0159\u00edkan\u00e9 na ze\u010f<\/strong>~<strong>prvotn\u00ed a&nbsp;nespoutan\u00fd nesouhlas<\/strong>, to v\u0161e zn\u00e1zor\u0148uje leto\u0161n\u00ed vizu\u00e1l<em>.<\/em><\/p>\n<p>Hlavn\u00ed inspirac\u00ed byly pro Oficinu <strong>v\u00fdk\u0159iky a&nbsp;tagy<\/strong> na \u010desk\u00fdch ulic\u00edch, nejr\u016fzn\u011bj\u0161\u00ed <strong>revolu\u010dn\u00ed hesla<\/strong> a&nbsp;v&nbsp;\u010desk\u00e9m kontextu pak hlavn\u011b <strong>Lennonova ze\u010f.<\/strong><\/p>\n<figure><img decoding=\"async\" src=\"http:\/\/www.signalfestival.com\/wp-content\/uploads\/2020\/08\/1J7Y5xtSl0OyeRenoziD-tg.jpeg\" data-width=\"1400\" data-height=\"933\" \/><\/figure>\n<p>Motiv <strong>spont\u00e1nn\u00edho gesta<\/strong> propojuje t\u0159i platformy\u200a\u2014\u200ainstalace, video a&nbsp;print. Hlavn\u00ed platformou se st\u00e1v\u00e1 <strong>gestick\u00e1 videoinstalace <\/strong><a href=\"http:\/\/www.signalfestival.com\/instalace\/the-wall\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>The Wall<\/em><\/strong><\/a>, kterou v&nbsp;r\u00e1mci festivalu studio vytv\u00e1\u0159\u00ed. Na n\u00ed se revolucion\u00e1\u0159em st\u00e1v\u00e1 ka\u017ed\u00fd n\u00e1v\u0161t\u011bvn\u00edk, kter\u00fd m\u016f\u017ee pomoc\u00ed sv\u011bteln\u00fdch lou\u010d\u00ed napsat na velkou projek\u010dn\u00ed plochu sv\u016fj vzkaz nebo vytvo\u0159it osobn\u00ed gesto. Stejn\u00fd princip je p\u0159enesen i&nbsp;do zn\u011blky, v&nbsp;n\u00ed\u017e n\u00e1v\u0161t\u011bvn\u00edka festivalu zastupuje archetyp\u00e1ln\u00ed revolucion\u00e1\u0159. Stejn\u011b tak i&nbsp;v&nbsp;dal\u0161\u00edch vizu\u00e1lech, kde se jen tato z\u00e1kladn\u00ed idea pozvolna prom\u011b\u0148uje na <strong>\u010dist\u00e9 gesto<\/strong>, kter\u00e9 v&nbsp;prostoru z\u016fst\u00e1v\u00e1 trvale.<\/p>\n<p><iframe loading=\"lazy\" title=\"Signal Festival 2019 (Official jingle)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5zz-I2NDDxA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>GRAFICK\u00c9 PRVKY<\/h4>\n<p>St\u011b\u017eejn\u00edm grafick\u00fdm prvkem bylo krom\u011b <strong>re\u00e1ln\u011b sn\u00edman\u00e9 a&nbsp;focen\u00e9 akce<\/strong> \u201esprejuj\u00edc\u00edho\u201c revolucion\u00e1\u0159e i&nbsp;pom\u011brn\u011b v\u00fdrazn\u00e9 <strong>digit\u00e1ln\u00ed zpracov\u00e1n\u00ed<\/strong> z\u00e1b\u011br\u016f. Vznik\u00e1 tak pot\u0159ebn\u00e9 nap\u011bt\u00ed a&nbsp;hlavn\u011b dopln\u011bn\u00ed klasick\u00fdch z\u00e1b\u011br\u016f o&nbsp;modern\u011bj\u0161\u00ed feeling a&nbsp;t\u00edm i&nbsp;v\u011bt\u0161\u00ed spojen\u00ed s&nbsp;festivalem, jeho\u017e hlavn\u00edm v\u00fdrazov\u00fdm prost\u0159edkem jsou modern\u00ed digit\u00e1ln\u00ed m\u00e9dia.<\/p>\n<p><strong>P\u00edsmo Maax<\/strong> doprov\u00e1z\u00ed n\u00e1\u0161 festival od minul\u00e9ho ro\u010dn\u00edku a&nbsp;stalo se ned\u00edlnou sou\u010d\u00e1st\u00ed jeho identity. A\u010dkoliv m\u011blo p\u016fvodn\u011b slou\u017eit jako homogenn\u00ed dopln\u011bk k&nbsp;v\u00fdrazn\u00e9mu logu festivalu, stalo se postupem \u010dasu pro svou roz\u0161\u00ed\u0159enou znakovou sadu, pravo\u00fahl\u00e9 momenty v&nbsp;kresb\u011b a&nbsp;d\u016fraz na kontrast signifikantn\u00edm prvkem, kter\u00fd p\u0159evzal hlavn\u00ed roli identifika\u010dn\u00edho znaku Signal Festivalu.<\/p>\n<h4>PROCES VZNIKU<\/h4>\n<p>Vizu\u00e1l nov\u00e9ho ro\u010dn\u00edku vznik\u00e1 t\u00e9m\u011b\u0159 okam\u017eit\u011b po&nbsp;skon\u010den\u00ed ro\u010dn\u00edku p\u0159ede\u0161l\u00e9ho. P\u0159es r\u016fzn\u00e9 sch\u016fzky, diskuze a&nbsp;vyjas\u0148ov\u00e1n\u00ed p\u0159\u00edstupu studia k&nbsp;aktu\u00e1ln\u00edmu t\u00e9matu postupn\u011b vznik\u00e1 definitivn\u00ed \u0159e\u0161en\u00ed. Poka\u017ed\u00e9 a&nbsp;stejn\u011b jako u&nbsp;jin\u00fdch prac\u00ed se za\u010d\u00edn\u00e1 v\u0161eobecnou diskuz\u00ed mezi v\u0161emi lidmi, kte\u0159\u00ed ve studiu spolupracuj\u00ed, a&nbsp;postupn\u011b t\u00edm vykrystalizuje jak n\u00e1pad, tak okruh autor\u016f kte\u0159\u00ed se dan\u00fd rok maj\u00ed nebo cht\u011bj\u00ed zapojit. N\u011bkdy je sestava komorn\u011bj\u0161\u00ed, letos se v\u0161ak vzhledem k&nbsp;vybran\u00e9mu \u0159e\u0161en\u00ed zapojilo t\u00e9m\u011b\u0159 cel\u00e9 studio Oficina.<\/p>\n<figure><img decoding=\"async\" src=\"http:\/\/www.signalfestival.com\/wp-content\/uploads\/2020\/08\/1ly7YclQOWBJ1qHelAywxcw.jpeg\" data-width=\"1400\" data-height=\"933\" \/><\/figure>\n<p>Budeme se na v\u00e1s t\u011b\u0161it od 10.&nbsp;do 13.&nbsp;\u0159\u00edjna v&nbsp;ulic\u00edch a&nbsp;vnit\u0159n\u00edch prostor\u00e1ch Mal\u00e9 Strany, Star\u00e9ho M\u011bsta a&nbsp;Karl\u00edna. V\u00edce se dov\u00edte na <a href=\"http:\/\/www.signalfestival.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>www.signalfestival.com<\/strong><\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V minul\u00e9m t\u00fddnu jsme spustili na\u0161\u00ed outdoorovou kampa\u0148 v&nbsp;ulic\u00edch Prahy. Pravd\u011bpodobn\u011b jste zaznamenali i&nbsp;na\u0161\u00ed online kampa\u0148, pro kterou vznikla i&nbsp;ofici\u00e1ln\u00ed zn\u011blka spole\u010dn\u011b se s\u00e9ri\u00ed fotografi\u00ed. Kdo za leto\u0161n\u00edm vizu\u00e1lem stoj\u00ed? Jak\u00e1 byla hlavn\u00ed idea? A&nbsp;jak takov\u00e1 tvorba vizu\u00e1lu vypad\u00e1? Pronikn\u011bte do taj\u016f na\u0161eho vizu\u00e1lu s&nbsp;n\u00e1mi. AUTOR Tvorby vizu\u00e1lu se i&nbsp;letos chopilo studio Oficina. Toto kreativn\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[700],"tags":[],"class_list":["post-1507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality"],"acf":[],"yoast_head":"<title>Vizu\u00e1l Signal Festivalu 2019 | Signal Festival<\/title>\n<meta name=\"description\" content=\"V minul\u00e9m t\u00fddnu jsme spustili na\u0161\u00ed outdoorovou kampa\u0148 v ulic\u00edch Prahy. 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