{"id":1498,"date":"2019-09-17T10:46:46","date_gmt":"2019-09-17T08:46:46","guid":{"rendered":"http:\/\/www.signalfestival.com\/aktuality\/visuals-of-the-signal-festival-2019\/"},"modified":"2023-03-27T20:41:15","modified_gmt":"2023-03-27T18:41:15","slug":"visuals-of-the-signal-festival-2019","status":"publish","type":"post","link":"https:\/\/www.signalfestival.com\/en\/news\/visuals-of-the-signal-festival-2019\/","title":{"rendered":"Visuals of the Signal Festival 2019"},"content":{"rendered":"

Last week we launched our outdoor campaign in the streets of Prague. You might have noticed the festival online campaign, for which an official jingle was created along with a series of photos. Who is behind these visuals? What was the main idea? And what does creation of visuals look like? Get into the secrets of our visuals with us.<\/p>\n

AUTHOR<\/h4>\n

Also this year the visuals of the festival were taken care of by the Oficina<\/strong><\/a> studio. This creative studio is one of the pioneers of Czech motion design. It balances on the border of graphic design, animation, digital video, but also complex interactive installations. The studio is also the organizer of the acclaimed motion design festival Mouvo<\/a>. Recently, the studio is engaged in interactive design, which you can know for example from exhibitions in the unique space of Prague\u2018s CAMP<\/a>.<\/p>\n

INSPIRATION AND\u00a0MOTIF<\/strong><\/h4>\n

The main theme of this year\u200a\u2014\u200athe revolution<\/strong>\u200a\u2014\u200ais of course reflected in the visuals as well. Revolutionary gesture<\/strong> ~ spontaneous movement<\/strong> ~ slogans sprayed on the wall<\/strong> ~ initial and unbounded disagreement<\/strong>, all this is illustrated by this year\u2019s visuals.<\/p>\n

The main inspiration for Oficina were shouts and tags<\/strong> on the Czech streets, various revolutionary slogans<\/strong>, and in the Czech context mainly the Lennon Wall<\/strong>.<\/p>\n

<\/figure>\n

The motif of spontaneous gesture<\/strong> connects three platforms\u200a\u2014\u200ainstallation, video and print. The main platform is the gestic<\/strong> video installation<\/strong> The Wall<\/em><\/strong><\/a>, which the studio is creating for the main program of the festival. Every visitor will become a revolutionary while writing his message with a torchlight or making a personal gesture on a large projection screen. The same principle is transferred to the jingle<\/strong> in which the festival visitor is represented by an archetypal revolutionary. Likewise, in other visuals, where just this basic idea gradually transforms into a pure gesture that remains permanently in space.<\/p>\n