M\u00e1 rozs\u00e1hl\u00e9 glob\u00e1ln\u00ed zku\u0161enosti s brand experience a aktivac\u00ed inovativn\u00edch, konceptu\u00e1ln\u00edch a vizu\u00e1ln\u00edch instalac\u00ed. Bezprobl\u00e9mov\u011b p\u0159i tom kombinuje technickou odbornost s um\u011bleckou jemnost\u00ed. Vytv\u00e1\u0159\u00ed jedine\u010dn\u00e1 prost\u0159ed\u00ed a instalace pro ikonick\u00e9 zna\u010dky, v\u00fdznamn\u00e9 ud\u00e1losti, kr\u00e1tkodob\u00e9 i dlouhodob\u00e9 koncepty, digit\u00e1ln\u00ed um\u011bn\u00ed a \u0161pi\u010dkov\u00fd videomapping.\u00a0<\/span><\/p>\n P\u016fsob\u00ed jako po\u0159adatel Signal Festivalu a <\/span>dlouhodob\u011b navazuje partnerstv\u00ed v oblasti nejen digit\u00e1ln\u00edho a sv\u011bteln\u00e9ho um\u011bn\u00ed. Spolupracoval se zna\u010dkami jako je Mercedes-Benz, ING, PlayStation, Hyundai, Kooperativa nebo Emirates. <\/span>M\u00e1 za sebou tak\u00e9 zahrani\u010dn\u00ed realizace, nap\u0159\u00edklad v Miami. A co tedy uvid\u00edte na leto\u0161n\u00edm Signal Festivalu?<\/span><\/p>\n <\/p>\n Jedn\u00e1 se o interaktivn\u00ed videomappingov\u00fd spot na budov\u011b M\u011bstsk\u00e9 knihovny, jeho\u017e autorem je studio 3dsense a za ideou stoj\u00ed Signal Creative. Projekt zahrnuje dv\u011b aplikace vytvo\u0159en\u00e9 na m\u00edru, kter\u00e9 spolu v re\u00e1ln\u00e9m \u010dase komunikuj\u00ed. Webov\u00e1 aplikace slou\u017e\u00ed k sb\u011bru dat a kontrole text\u016f prost\u0159ednictv\u00edm lidsk\u00e9ho elementu i AI, zat\u00edmco vizu\u00e1ln\u00ed aplikace tato data zpracov\u00e1v\u00e1 a za\u010dle\u0148uje do audiovizu\u00e1ln\u00edho obsahu v projekci. Na konceptu se pod\u00edl\u00ed i zn\u00e1m\u00fd tv\u016frce TMBK.<\/span><\/p>\n <\/p>\n Spolupr\u00e1ce p\u0159in\u00e1\u0161\u00ed inovativn\u00ed pojet\u00ed ikonick\u00e9ho vizu\u00e1lu zna\u010dky Don Papa ve form\u011b mappingov\u00e9ho spotu na budov\u011b M\u011bstsk\u00e9 knihovny. Autorsky se na n\u011bm pod\u00edl\u00ed digit\u00e1ln\u00ed um\u011blkyn\u011b a filma\u0159ka Mischa Ying, zn\u00e1m\u00e1 pro sv\u00e9 pohlcuj\u00edc\u00ed sv\u011bty, kter\u00e9 si pohr\u00e1vaj\u00ed s vn\u00edm\u00e1n\u00edm prostoru a \u010dasu. V\u00fdsledkem je fantastick\u00fd audiovizu\u00e1ln\u00ed z\u00e1\u017eitek, kter\u00fd nadchne a vt\u00e1hne do d\u011bje.<\/span><\/p>\n <\/p>\n Videomappingov\u00fd spot, jeho\u017e autory jsou Jan Hladil a ZDR Investments, atraktivn\u00edm zp\u016fsobem p\u0159edstavuje \u010dinnost fondu ve st\u0159edn\u00ed Evrop\u011b. Na procesu tvorby spotu se aktivn\u011b pod\u00edlel i partner, kter\u00fd poskytl vstupy v\u010detn\u011b dod\u00e1n\u00ed kl\u00ed\u010dov\u00fdch sd\u011blen\u00ed, claim\u016f a vizu\u00e1ln\u00ed identity. Signal Creative je pak ve spolupr\u00e1ci s tv\u016frcem spotu p\u0159etvo\u0159ili do podoby atraktivn\u00edho videomappingu, kter\u00fd bude prom\u00edt\u00e1n na budovu pra\u017esk\u00e9ho arcibiskupstv\u00ed na Hrad\u010dansk\u00e9m n\u00e1m\u011bst\u00ed, \u010d\u00edm\u017e p\u0159inese jedine\u010dn\u00fd vizu\u00e1ln\u00ed z\u00e1\u017eitek v historick\u00e9m prost\u0159ed\u00ed.<\/span><\/p>\n <\/p>\n Abstraktn\u00ed a vizu\u00e1ln\u011b v\u00fdrazn\u00fd videomapping, kter\u00fd bude prom\u00edt\u00e1n na budovu Arcibiskupsk\u00e9ho pal\u00e1ce, vytvo\u0159il Alex J. Jindr\u00e1k. Jeho \u00fast\u0159edn\u00edm prvkem jsou oko a \u0159asy, obklopen\u00e9 fluidn\u00edmi barevn\u00fdmi vrstvami, je\u017e symbolizuj\u00ed samotn\u00e9 produkty Maybelline. Spot se zam\u011b\u0159uje na estetiku a pohlcuj\u00edc\u00ed vizu\u00e1ln\u00ed z\u00e1\u017eitek, kter\u00fd origin\u00e1ln\u00edm zp\u016fsobem komunikuje kr\u00e1su a jemnost zna\u010dky.<\/span><\/p>\n <\/p>\n Za \u010d\u00edm stoj\u00ed Signal Creative? M\u00e1 rozs\u00e1hl\u00e9 glob\u00e1ln\u00ed zku\u0161enosti s brand experience a aktivac\u00ed inovativn\u00edch, konceptu\u00e1ln\u00edch a vizu\u00e1ln\u00edch instalac\u00ed. Bezprobl\u00e9mov\u011b p\u0159i tom kombinuje technickou odbornost s um\u011bleckou jemnost\u00ed. Vytv\u00e1\u0159\u00ed jedine\u010dn\u00e1 prost\u0159ed\u00ed a instalace pro ikonick\u00e9 zna\u010dky, v\u00fdznamn\u00e9 ud\u00e1losti, kr\u00e1tkodob\u00e9 i dlouhodob\u00e9 koncepty, digit\u00e1ln\u00ed um\u011bn\u00ed a \u0161pi\u010dkov\u00fd videomapping.\u00a0 P\u016fsob\u00ed jako po\u0159adatel Signal Festivalu a dlouhodob\u011b navazuje partnerstv\u00ed v oblasti nejen digit\u00e1ln\u00edho a sv\u011bteln\u00e9ho um\u011bn\u00ed. Spolupracoval se zna\u010dkami […]<\/p>\n","protected":false},"author":19,"featured_media":10901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[700],"tags":[1984],"class_list":["post-10900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality","tag-signal-2024"],"acf":[],"yoast_head":"Interaktivn\u00ed videomapping s Bud\u011bjovick\u00fdm Budvarem<\/b><\/h2>\n
Nov\u00e9 pojet\u00ed ikony Don Papa<\/b><\/h2>\n
Jedine\u010dn\u00fd pohled na aktivity ZDR Investments<\/b><\/h2>\n
Pohlcuj\u00edc\u00ed z\u00e1\u017eitek s Maybelline\u00a0<\/b><\/h2>\n
T\u011b\u0161\u00edme se na v\u00e1s na leto\u0161n\u00edm Signal Festivalu a v p\u0159\u00ed\u0161t\u00edm roce t\u0159eba p\u0159i spole\u010dn\u00e9m projektu!<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"