What does Signal Creative do?
It has extensive global experience in activation of innovative, conceptual and visual installations. In doing so, it seamlessly combines technical expertise with artistic finesse. It creates unique environments and installations for iconic brands, major events, short and long-term concepts, digital art and cutting-edge video mapping.
Signal Creative acts as the organizer of Signal Festival and has long-standing partnerships with brands such as Mercedes-Benz, ING, PlayStation, Hyundai, Kooperativa and Emirates. It also did international realisations, for example in Miami. So what will you see at this year’s Signal Festival?
Interactive video mapping with Budějovický Budvar
This is an interactive video mapping on the building of the Municipal Library, created by 3dsense studio and ideated by Signal Creative. The project includes two custom-made applications that communicate with each other in real time. The web app is used to collect data and control the text through both a human element and AI, while the visual app processes the data and incorporates it into the audiovisual content in the projection. Well-known creator TMBK is involved in the concept.
A new take on the Don Papa icon
The collaboration brings an innovative concept of the iconic Don Papa brand visual in the form of a mapping on the Municipal Library building. It is created by digital artist and filmmaker Mischa Ying, known for her immersive worlds that play with the perception of space and time. The result is a fantastic audiovisual experience that enthralls and immerses.
Unique view of ZDR Investments’ activities
This video mapping, made by, Jan Hladil and ZDR Investments, represents the fund’s activities in Central Europe in an attractive way. The partner was actively involved in the process of creating the spot, providing inputs including key messages, claims and visual identity. Signal Creative helped transform these into an attractive video mapping that will be projected onto the Prague Archbishop building on Hradčany Square, providing a unique visual experience in a historic setting.
An immersive experience with Maybelline
The abstract and visually striking video mapping, which will be projected onto the Archbishop’s Palace building, was created by Alex J. Jindrák. Its central element is the eye and the eyelashes, surrounded by fluid layers of colour that symbolise the Maybelline products themselves. It focuses on aesthetics and an immersive visual experience that communicates the beauty of the brand in an original way.