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MERCEDES-BENZ: AURA → Monument Office & Signal Creative (CZ)

19–24
  • City center
  • Partner installation

About project

A luminous effect that emphasises the perfect lines of electric cars – that’s Mercedes-Benz:AURA. An installation that represents the Signal Festival’s main partner with an emphasis on electromobility from the perspective of dynamic movement and clean energy.

Fully electric, sleek cars are enveloped in a subtle light animation that moves seamlessly across layers of semi-transparent fabric sheets to create a dreamlike atmosphere.

Be carried away by the magical whole from a distance, or experience an intense visual adventure by entering directly into the heart of the installation.

Artist

The creative concept of the installation was created by Václav Mlynář, his team from Monument Office studio and one of the largest domestic studios for the creation of new art and visual experiences - Signal Creative. 

Václav Mlynář headed the award-winning deFORM studio for many years together with Jakub Pollág and then founded Monument Office, his own architecture and interior design studio. He is also the Art Director of the glass brand Bomma and teaches product design at NC State University in Prague.

Impressive animation was brought to life by Lukáš Dřevjaný, lighting designer and live video performer of events focused on progressive electronic music such as Lunchmeat Festival or Addict Rave. Dřevjaný works with virtual reality, video and visual media, which are connected by the motif of light. This is a means for him to manipulate the senses and convey intense audiovisual experiences.

The sound design is by Samuel Jurkovič. Sam has worked on a myriad of projects spanning commercials, feature films, computer games and anything in between. In 2023 he won the Czech Lion award for the sound for the film Point of Renewal.

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